300% productivity increase with automated marketplace fulfillment.


From local business to global success, Ultimate Products is an international brand house managing consumer goods brands, across 12 product ranges including household names; Salter, Beldray, Progress and Intempo. Having experienced revenue growth across each of the business’ strategic pillars, Ultimate Products has seen particular strong performance on its ecommerce platforms.

As a result of this growth, the Oldham-based business has seen a rise in its direct-to-customer order volumes, highlighting the requirement for a more streamlined pack and despatch process to increase efficiencies.


Heavily reliant on paper-based systems Ultimate Products, who works with over 300 retailers across various countries, set out on its search for a software solution that would simplify its system for meeting different retailer requirements and manage the sheer scale of parcels going through its warehouse.

  • Time consuming and manual operational process
  • Heavy reliance on paper based systems
  • Managing large volumes of printed paperwork daily resulting in inaccuracies
  • Errors from an evolving workforce


Ultimate Products were able to successfully scale their operations to meet the growth requirements of different channels including their Amazon vendor service. The integrated software and automation system has delivered:

  • Productivity increase – with a 300% increase in the number of parcels that can be packed in any given day.
  • Reduced complexity – Staff training processes have been simplified making on-boarding time quicker and easier for operators to understand and execute the process
  • Sustainability – Ultimate Products dramatically reduced the amount of paper used by removing the need to no longer match packing notes and invoices
  • Error reduction – Breathe’s software has almost eradicated errors from the system

“The flexibility offered by Breathe’s software solution to meet our requirements stands out by far. The ability to provide a software platform that is hosted on our network, gave us confidence that even if the internet connection was lost our system would not go down. Likewise, another key selling feature was the company’s flexible license model; it is more cost effective solution for us in the longer term.

Choosing a software solution that is able to handle the complexity of our operations and scale accordingly, will ensure we meet future growth targets.” David Bloomfield, Supply Chain Director, Ultimate Products